Forget the TAM and Focus on Customer Segments

Forget the TAM and Focus on Customer Segments

Let me jump straight to it: Happy customers love to talk and will do your marketing for you. It’s as simple as that. You just need to find those key customers in the early days of building your business and let them do the work.  How? If you forget about the...
How to Nail Your Seed Round Investor Meetings

How to Nail Your Seed Round Investor Meetings

You’ve launched your product, you have a basic website, and your early stage SaaS company is getting some traction. You’ve started the process for raising your Seed round, and you’re close to landing your first few investor meetings. Now it’s time to prepare. ...