Direct Sales 101 for Early Stage B2B SaaS Founders

Direct Sales 101 for Early Stage B2B SaaS Founders

While the amount of focus you give to direct sales will eventually depend on your average customer size, every early stage B2B SaaS founder must do direct sales to start. Not only does direct sales help you build relationships with your prospects, it opens the door to...
Forget the TAM and Focus on Customer Segments

Forget the TAM and Focus on Customer Segments

Let me jump straight to it: Happy customers love to talk and will do your marketing for you. It’s as simple as that. You just need to find those key customers in the early days of building your business and let them do the work.  How? If you forget about the...