— CASE STUDY —

How E*TRADE Worked with Acceleprise to Fast Track Innovation

Background

E*TRADE pioneered the brokerage market with an electronic trading platform founded in 1982.

In 2017, E*TRADE launched a new Innovation Lab to create new solutions across digital and emerging technology, build a culture of innovation across the organization, and retain industry leadership.

The Challenge

As a way to expand their innovation and extend their reach in the B2B SaaS startup ecosystem,

E*TRADE was looking for extra firepower to:

Meet more startups for partnerships and strategic investment opportunities

Bring in external B2B SaaS experts to help them drive continued innovation internally

The Solution

E*TRADE engaged Acceleprise to create an event series that would introduce E*TRADE to more great start-ups and drive internal discussion around innovation. The series included:

Corporate x Startup Collaboration Series

Acceleprise brought together enterprise executives and startup founders to talk through innovation and emerging technology, share best practices for how corporates and startups can work together, and hear pitches from leading startups.

Future of Work Fireside Chat

Acceleprise brought in startup founders and innovative companies (Firstbase and Toptal) for E*TRADE employees to gain new perspectives on how the landscape for work is shifting.

Corporate x Startup Collaboration Series

Acceleprise brought together enterprise executives and startup founders to talk through innovation and emerging technology, share best practices for how corporates and startups can work together, and hear pitches from leading startups.

Future of Work Fireside Chat

Acceleprise brought in startup founders and innovative companies (Firstbase and Toptal) for E*TRADE employees to gain new perspectives on how the landscape for work is shifting.

Results

Three strong startup engagements!

E*TRADE is working with three startups from the Acceleprise portfolio, with many more opportunities in the pipeline, to help improve their legacy technology, systems and processes, and retain their role as an industry leader.

“This event exceeded my expectation—this was the best event that we’ve done at E*TRADE yet. The content was fantastic AND differentiated from other events that are out there and the audience was a really phenomenal group. I am most excited about the feedback that we got from attendees that they made really awesome connections and have great follow ups.”

“Still on a high from yesterday’s session. We had 335 people sign up and 215+ attend – the feedback from participants was fantastic!”

“I have worked with a lot of different vendors and I usually have to do a lot of the heavy lifting, coordinating and leading. This feels like a true team effort.”

– Allison Schneider, Ventures & Labs

If you’re ready to accelerate innovation at your company, Acceleprise Corporate Innovation has you covered, from startup sourcing, matching programs and POC management, to executive briefings on emerging technology, to customized programs built to solve your unique innovation challenges.

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